Comparison
Sub-Finder vs. per-lead directories
Angi, Thumbtack, HomeAdvisor, and CraftJack charge you every time a lead comes in. Sub-Finder is a flat $99/month — search and reach out as much as you want, with independent verification built in.
| Dimension | Sub-Finder | Angi / Thumbtack / HomeAdvisor / CraftJack |
|---|---|---|
| Pricing model | Flat $99/month, unlimited searches & outreach | Pay per lead — cost scales with every contact you request |
| Business verification | Three independent checks (Cobalt Intelligence, OpenSOSData, Didit), plus a fourth TradesAPI licensing-board check when applicable, shown as a public badge | Varies by platform — typically self-reported or a single basic check |
| Contact access | Direct contact reveal — reach out yourself, no middleman | Often routed through the platform, or sold to multiple competing pros at once |
| Cost predictability | Same $99/month whether you search once or every day | Unpredictable — a busy month can mean a much bigger bill |
| Reviews | Two-way — GCs and subs both review each other, tied to real accounts | Typically one-directional (customer reviews the pro only) |
| Focus | Built specifically for GC ↔ subcontractor relationships | General home-services marketplace covering everything from lawn care to remodeling |
Comparison reflects each platform's general, publicly stated pricing and verification approach as of this page's last update and is intended as a directional guide — always confirm current terms directly with each platform.
Why GCs are moving off per-lead platforms
Predictable cost
Per-lead pricing punishes you for being busy — the more subs you need to reach, the more it costs. A flat monthly fee means your search volume never drives your bill up.
Real verification
Three independent registry checks — Cobalt Intelligence, OpenSOSData, and Didit — run on every business, plus a fourth TradesAPI licensing-board check when a trade license is on file, and show as a public badge, not a self-reported claim.
Built for this trade
General home-services marketplaces cover everything from lawn care to remodeling. Sub-Finder is built around one relationship: GCs and developers finding verified subcontractors.